I see this mistake in company websites and business platforms everyday.
For instance, don’t Write:
“As a long-time social media copywriter and content strategist, I craft engaging and visually compelling social media content that starts conversations, builds trust and converts followers into leads or paying clients.”
This would be my version –
“I build trust for your brand with engaging social media content so you can convert more followers into paying clients.”
You must understand that customers don’t care much about you.
They only care about what you can do for them. The value you’re bringing to them.
It must always be about your customers, not about you.
That’s how you make tons of sales.