So this sweaty dude walked up to me. He was selling a book titled “How To Become Rich In 90 Days.”
I asked him why he hasn’t used the principles in the book he’s selling to become rich himself …
Valid question, not so?
This is what your cold prospects want to see. Evidence that what you’re selling to them has benefited you or some people in the past.
Otherwise, it becomes very difficult to get their money from them.
As a copywriter, you cannot dispense with the use of proofs in your copies.
It establishes credibility.
As a marketed, you should seek social proof and test-run your business idea to see how popular it will be with your prospects.
You have to do this so that you don’t run at a loss in the long run.
You need help with your marketing campaign?
I am a DM away.