Nobody wakes up and decides to spend money.
They must have compelling reasons to let go of their hard earned money. Don’t you agree?
What this means is that if you’re reaching out to such persons – they could be decision makers in some establishments or just small scale entrepreneurs, you must be able to give them compelling reasons why they should give you their money …
Same way they must give their customers good enough reasons if they want their patronage.
How do you do this? By giving them irresistible offer.
You must give them valid reasons why you alone can solve their problem.
…and hey, don’t think they haven’t been on the internet all week, researching. Of course, they have.
So, your offer must not be found on google.
For instance, as a copywriter, you’re not selling ‘writing’ as a service. Nope. What you’re selling is ability to make your client more profits through better customer acquisition and sales.
If you can show that you can get them more sales, they will be interested in your services. Who wouldn’t when you’re about to put more money in their pockets?